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Seletti goes to New York with “Inception”


Seletti is coming back to the Big Apple with a tribute to the city itself: the Italian design brand presents "Inception", the desk organizer / dish rack colored in silicone whose name is inspired by the eponymous film by Christopher Nolan and its shape looks after the skyscrapers of the City, in collaboration with the well-known designer Luca Nichetto. The item will be launched during New York Design Week, at Wanted Design in downtown Manhattan, May 16 to 19th.

“During a visit to Stefano Seletti’s office in Viadana, Mantua, a curious object resting on his desk caught my attention. It was a scale model of Manhattan peninsula, a gift from a friend. The object had no particular function yet, but it immediately gave me the idea to create something that played with the surreal proportions of the miniature metropolis,” said designer Luca Nichetto.


"From the meeting with Luca Nichetto, one of my favorite designers, a beautiful friendship and a new project were born," adds Stefano Seletti. Luca’s clean and precise style as well as his ability to match the irony and unpredictability that is typical of Seletti made this a very exciting project for us.”  

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