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11/03/2014

Seletti presents "A LIGHT-YEAR"


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In the last year, Seletti has so massively invested in the development and expansion of its lighting selection that has created a real “collection into the collection”.
The design brand is determined to enter with its ”light” in the best locations all over the world.

“A Light-year” is the project thought by Seletti to “turn the spotlight” on a range of products characterized by a strong personality that is partly impressed by the collaboration with young Italian and international designer. The Collection is a mix of unexpected forms, functionality, revolutionary materials, new technologies and ecological sustainability (thanks to recyclable materials, LED and low consumption lights). Moreover, all the lights are rigorously certified.

Throughout 2014, Seletti will promote four series of products, meticulously selected according to the type of "mood" or season they belong to. For example, the Bella Vista line, composed by sets of lights and accessories in the perfect “Italian Style” and representing a new frontier in the outdoor lighting, will be proposed during the hot season. For the winter period, the protagonists will be the Multilamp and Neon Art series, true icons of the industry.
The Multilamp series, "stadium/concert/movie-set" inspired, is a project by the designer Emanuele Magini. The collection represents a series of variations to the main theme: a mix of simple and linear structures made of tubular, industrial-looking metal and cotton pleated diffusers that convey a domestic and familiar flavor. The selection is composed by the already famous floor stand, the table declination and the suspended chandeliers in the versions of the "Ring" and the "Line". The Multilamp collection is renowned for its versatile positioning: from the classic to the unusual. It is the right piece for those who want to give to their environment a feeling of being at a sport event or in a movie set (as we saw, with a great effect, in the press room of the last Venice Film Festival). The line Multilamp is proposed in the "total black" and "total white" versions.
The Neon Art collection, inspired by the writing and graffiti art, is characterized by a set of neon letters, numbers and symbols derived from the iconic “Typewriter” font. Thanks to a modular system, all the neon lamps can be connected one to the other and unleash the pleasure to write words, phrases, poems, messages or directions. Neon Art represents real and genuine "thoughts of light" (to stick to surfaces or "stand-alone") that go far beyond the simple function of lighting and become "art statements". The entire alphabet, all the numbers and some popular symbols, as the heart, the @ and ever more used “hashtag” #) are available as white low consumption neon light.

The products related to the project " A Light-year " will be available in the interior design stores, classic furniture stores, shops, boutiques and department stores that are now discovering the potential of lighting, supported by a series of corner-displays designed ad-hoc and a dedicated catalog for the final consumer: a multi-sectorial commercial action that is giving great results.

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